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Monday, July 23, 2007

Are working parents creating fat kids?

As a working mom, I have been desperate to get food in my kids mouths before they head to their evening soccer practice. That might mean giving them chicken nuggets on the run. But there's something about this balancing act and our meal habits that's taking a toll on our kids.

There’s an interesting poll released today by BSM Media, including a some telling statistics about who makes the buying decisions.

How much does TV influence what you feed your kids?
Have you ever given them dinner in your SUV?
And can somebody please tell me whether working parents are creating fat kids?

BSM Media's poll of over 2000 mothers found 67% of moms said that although ads have some influence on their children, they ultimately make the buying decisions for the family.

Although our kids watch the commercial for Sugar Pops cereal, we buy it for them. Yet, we know we shouldn't. Almost all the moms surveyed (95%) believe there is an obesity epidemic and nearly just as many (86%) feel teaching good eating habits to their children is one of the top lessons they can teach. But then there's that disconnect between knowing and doing -- 62% of moms admit that they don't always have time to feed their families healthy foods. And sometimes, we just are too bloody tired from a hard day at work to fight with a child who won't eat vegetables.

"Marketers need to recognize that although they target children, it's moms who control the household purse," says Maria Bailey, CEO of BSM Media."It's time to shift that billions spent on marketing foods to children and focus on the gatekeeper."

So moms, we're the gatekeepers. Busy schedules aside, let's step up to the plate.


Anonymous Anonymous said...

Sure I ate a ton of Happy Meals on the way to piano lessons after school. But I didn't over eat and had a healthy lunch at school. Ya gotta do what ya gotta do.

6:48 PM  
Blogger Peggy Duncan, speaker, trainer, consultant, coach, and author said...

My mother is 75 years old, and for as long as I can remember, she wakes up early every Saturday morning and cooks for the entire week. It's wonderful when I visit because we can stay out all day knowing we don't have to cook when we get home. We only heat up what we're eating that day so the food keeps in the frig. When I'm home, I don't like to eat out. I buy food that is easy to prepare and use a toaster oven and crockpot for everything.

5:02 PM  

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