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Monday, July 30, 2007

How to get a mom's attention

Grabbing a mom's attention can't be easy, not when today's moms can be anywhere from 20 to 45 years old and work 60-hour work weeks or not at all. So what does it to get a mom's attention? (Don't forget mom's make the buying decisions in most families) Here are some fabulous tips from Lisa Druxman Entrepreneur.com's "Mompreneur" columnist and the founder and CEO of fitness franchise, Stroller Strides.

*Focus on networks. When marketing to moms, you need to take advantage of the networks they build. Moms love to talk about what they're buying.

*Embrace technology. Never before have so many moms researched a product or service online. Moms don't have time to go to stores to shop around, nor do they want to bring their kids to the store if they don't have to. A good website and high search rankings are essential.

*Offer education. Moms use the Internet to educate themselves. Offer valuable content that moms can reference as a way to bring them to your site.

*Save them time. Moms will all agree they need more time. Focus on the time savings benefits of your product or service, and it'll score points with moms.

*Get to the point. Moms want marketing that gets to the point. Offer free shipping or a quick deal, but don't ask moms to spend time reading about your product or service. If you're offering a discount, show the price they'll pay. Don't ask moms to figure out what 10 percent off will be. If you have a product, show a picture; don't give a lengthy description.

*Market to the individual. Yes, we're all moms, but we're also different. Some moms stay at home, some work at home, and some work away from home. Be careful that your marketing message doesn't make a blanket statement that would leave someone out. To read more, click here.

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