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Wednesday, June 06, 2007

Attracting a 20-something worker

Watch out: baby-boomers' kids are marching into the workplace, and this crop of twentysomethings really is different
An article in Fortune online is a must read. Here are the highlights: Generation Y: Its members are different in many respects...but it might be their effect on the workplace that makes them truly noteworthy They're ambitious, they're demanding and they question everything, so if there isn't a good reason for that long commute or late night, don't expect them to do it. When it comes to loyalty, the companies they work for are last on their list - behind their families, their friends, their communities, their co-workers and, of course, themselves.
I LOVE THIS QUOTE: "This is the most high-maintenance workforce in the history of the world," says Bruce Tulgan, the founder of leading generational-research firm RainmakerThinking. "The good news is they're also going to be the most high-performing workforce in the history of the world.''
How do businesses attract a GenY?
Gen Yers still respond most to money. To get noticed by Gen Yers, a company also has to have what they call a "vision." While Gen Yers will work a 60-hour week if they have to - and might even do so happily if they're paid enough to make the most of their precious downtime - they don't want that to be a way of life.


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