Marketing to Moms
Recently I wrote a profile of Maria Bailey, a South Florida entrepreneur who has made a business out of her expertise on moms. Bailey has a radio show, television shows and a series of books on marketing to moms. One of her most interesting consulting jobs is with Daimler Chrysler. As marketing budgets tighten and family stutures change, car makers want to zero in on the mom market, which makes the bulk of buying decisions. Daimler Chrysler wants to focus on Mom's concerns. It hired Bailey to help it with its "Moms Initiative." The first phase aims to link vehicle purchases to time management for mothers. A smart idea! I am a sucker for anything that will help with time management.
So many of us harried working moms have turned our cars into our kitchen, our offices, our favorite place to converse with our kids. It's about time car makers get a clue and give us some more conveniences in our cars -- a microwave perhaps!